@natgeo

September 10 2019 - 18:43

Photo by Luca Locatelli @lucalocatelliphoto // Sponsored by @thenorthface // I am currently working on a story for National Geographic magazine about sustainable innovations. I am investigating the fast fashion industry and possible solutions to reverse the damage generated by textile waste. This image is from inside one of the biggest textile recycling facilities in the Netherlands. More than a hundred people separate the textiles and grade them to ensure every piece becomes reusable. Textile waste has a huge impact on our planet. The cotton industry produces 10 percent of global carbon emissions worldwide, and uses about 5 percent of all pesticides and 14 percent of insecticides sold globally. The fast fashion industry needs a new way to create circularity around textile waste and reduce the impact in the coming years. Millennials are the biggest clients in this sector, demanding sustainable, durable, and Earth-friendly products instead of status symbols. Market demands and recycling technologies could be the right combination to push the fast fashion industry to create more sustainable products and reduce the impact on our planet. // The North Face and @rei have teamed up to create the #rewindnature series. In a new episode, sustainability advocate Kaméa Chayne explores fast fashion’s environmental and psychological effects.

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